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SEO for Home Service Businesses
Homeowners don’t browse for a plumber, roofer, or HVAC tech — they search, call one of the top results, and book. Sitemile’s home services SEO puts your company in those top results with manual work, real local backlinks, and reporting you can actually read.
Every home services SEO campaign we run stands on the same three pillars. Skip any one of them and the other two underperform — which is why we do all three, manually, every month.
01
A fast, secure, mobile-first website Google can crawl cleanly. Speed fixes, clean structure, schema markup, and pages built for the way homeowners search on their phones — often in a hurry.
02
A page for every service and every city you cover: “AC repair in [city]”, “emergency plumber [suburb]”. Each mapped to a real search, each written to make the phone ring — not to fill a blog.
03
Manually placed backlinks from real local and trade-relevant sites, consistent citations, an optimised Google Business Profile, and a review strategy that compounds your local trust.
Done manually by our team, documented in your monthly report. If it’s on this list, it happens — and you can see it.
We benchmark you against the three companies outranking you locally — keywords, links, reviews, site health — and build the plan to close the gap.
Categories, service areas, photos, posts, and Q&A optimised so you show up in the map pack, where most “near me” jobs are won.
Dedicated, optimised pages for every service in every area you cover — the backbone of local rankings for trades.
Guest posts and citations on real local and industry sites every month. No link farms, no automated tools, nothing that risks a penalty.
A simple system for turning finished jobs into 5-star reviews — plus reply guidance. We never buy or fake reviews; that can get a profile suspended.
GA4 and Search Console set up properly, so you see which keywords and pages produce calls and quote requests — in a monthly plain-English report.
Local SEO fundamentals are the same across the trades — but the keywords, seasonality, and job values are not. Pick your industry to see how we approach it.
Don’t see your trade? We’ve probably ranked one like it — get in touch and we’ll tell you honestly.
Most home services SEO agencies start at $2,500–$5,000/month. Our plans start at $499/month because we keep overhead low and spend the budget on the work — and every plan is month-to-month, so you stay because the phone is ringing, not because a contract says so.
Bigger service area, more trades under one roof, or a franchise? We scale into larger plans and custom retainers — the free audit tells us what your market actually requires.
Local SEO Package
$499/month
Month-to-month · larger plans available
Our plans start at $499/month and go up to $2,999/month for larger, more competitive campaigns — see the full SEO packages. Typical home-services agencies charge $2,500–$5,000+/month; we keep it lower by staying lean and doing the work ourselves.
Google Business Profile and on-page fixes can move things within weeks. Competitive terms like “plumber [city]” usually take 3–6 months of consistent work. Anyone who promises overnight rankings, guaranteed #1 positions, or a fixed number of leads is guessing at best — we promise documented work and honest reporting instead.
Ask three things before signing anywhere: Will I own my website and content if I leave? What exactly do you deliver each month, in writing? Is there a long-term contract? Red flags: “free” websites you don’t own, guaranteed rankings, bulk backlink promises, and reports nobody explains. With us: you own everything, deliverables are listed in your plan, and it’s month-to-month.
Ads work — and they stop the second you stop paying. SEO builds an asset: service pages, local authority, and reviews keep producing calls without a per-click cost. Most of our home-services clients run both, then lean on ads less as organic rankings take over the cheaper jobs.
With dedicated, genuinely useful city pages for each area you serve — not one page with fifty town names stuffed into it, which Google increasingly ignores. Each page targets that town’s searches, and your Google Business Profile service areas are set to match.
Yes. Each location gets its own optimised pages, its own Google Business Profile work, and its own citations, so every branch competes in its own market. Pricing scales per location — get in touch for a group quote.
Send us your website and service area. We’ll audit it free — your rankings, your map pack position, your competitors — and tell you exactly what we’d fix first. No pressure, no lock-in, no jargon.