Easy Digital Downloads has been the default way to sell digital products on WordPress for over a decade.
But “default” doesn’t mean “best fit” — and if you’re reading this, you’ve probably hit one of the reasons people go looking for an Easy Digital Downloads alternative: the yearly renewal pricing, the features locked behind paid extensions, or simply the feeling that you’re paying subscription prices for software you thought you owned.
We’ve set up and migrated digital stores on WordPress since 2009, so we’ve worked with every tool on this list. Full disclosure up front: the first option is our own plugin. We built it because of the exact frustrations this article covers, and we’ll be clear about where each tool — including ours — is and isn’t the right choice.
The best EDD alternatives at a glance
| Tool | Type | Pricing model | Best for |
|---|---|---|---|
| SiteMile Downloads | WordPress plugin | Free + $129 one-time | Digital-only stores that want everything in one plugin |
| SureCart | WordPress plugin (SaaS-backed) | Free plan + paid subscription [verify] | Modern checkout experiences |
| WooCommerce | WordPress plugin | Free core + paid extensions | Mixed physical + digital stores |
| WP Simple Pay | WordPress plugin | Free + yearly plans [verify] | Selling one or two products via Stripe |
| Gumroad | SaaS platform | 10% + $0.50 per sale | Selling without a website |
| Payhip | SaaS platform | Free (+~5% fee) to $99/mo [verify] | Beginners who want a free storefront |
| Sellfy | SaaS platform | Monthly subscription [verify] | Print-on-demand + digital combos |
| SendOwl | SaaS platform | Monthly subscription [verify] | Delivery bolted onto an existing site |
| MemberPress | WordPress plugin | Yearly plans [verify] | Downloads gated behind memberships |
Why switch from Easy Digital Downloads?
EDD is good software — that’s why it’s popular. The complaints that drive people to alternatives are almost never about whether it works. They’re about the business model around it:
The renewal treadmill. EDD’s paid plans start at $99.50/year, and the All Access pass runs $499.50/year. Those aren’t one-time purchases — stop paying and you stop getting updates and support. Over three years, All Access costs roughly $1,500 for a plugin on your own server.
Features live in extensions. The free core handles basic sales, but the things most stores actually need — recurring payments, software licensing, advanced reports, email integrations — are paid add-ons or higher tiers. The advertised price is rarely the real price.
It assumes technical comfort. EDD is developer-friendly, which is great if you’re a developer. If you’re a creator who just wants to sell PDFs, there’s a learning curve that newer tools have designed away.
None of these make EDD a bad product. They make it the wrong product for some stores. Here’s what to use instead.
1. SiteMile Downloads — best overall EDD alternative
(Yes, this is our plugin. Here’s the honest pitch, and section 10 covers when you shouldn’t pick it.)
SiteMile Downloads is a standalone digital downloads plugin for WordPress — no WooCommerce required, no extension store. We built it around a simple idea: the features every digital store needs should be in the plugin, not sold separately around it.
What’s in the free version: unlimited products and orders, Stripe and PayPal checkout, secure expiring download links, customer accounts, and basic sales reports. That free feature set alone covers what several competitors charge yearly for.
What Pro adds ($129, one-time): software licensing with automatic update delivery (essential if you sell WordPress themes or plugins yourself), EU VAT handling and PDF invoices, discount codes, upsells and cart recovery, advanced reports with CSV export, and email marketing integrations.
The pricing is the point: $129 once, lifetime updates, no renewal. Here’s how that compares to EDD over three years:
| Year 1 | Year 2 | Year 3 | 3-year total | |
|---|---|---|---|---|
| EDD Personal | $99.50 | $99.50 | $99.50 | ~$299 |
| EDD All Access | $499.50 | $499.50 | $499.50 | ~$1,499 |
| SiteMile Downloads Pro | $129 | $0 | $0 | $129 |
(EDD prices as published at time of writing; renewals sometimes bill at higher non-promotional rates — check their pricing page.)
Where it falls short: we’re the newer tool. EDD has a decade-deep ecosystem of third-party extensions and a bigger community. If you depend on a specific niche EDD extension with no equivalent, staying put may genuinely be the better call.
Best for: stores that sell only digital products and want checkout, delivery, licensing and taxes handled by one plugin with no recurring cost.
[SCREENSHOT: plugin dashboard with a test store]
2. SureCart — best for modern checkout
SureCart is one of the strongest newer entries in WordPress e-commerce. It takes a checkout-first approach: fast, distraction-free payment pages with built-in order bumps, upsells and abandoned-cart recovery, backed by a hosted platform so heavy processing happens off your server.
Strengths: genuinely modern UX, drag-and-drop checkout building, good subscription support, and the hosted architecture keeps your WordPress install light.
Trade-offs: it’s a SaaS-backed model — your store logic lives partly on SureCart’s platform, and the pricing is subscription-based [verify current plans]. If platform independence is why you’re on WordPress in the first place, that’s worth weighing.
Best for: entrepreneurs who prioritize checkout conversion and don’t mind a hosted component.
3. WooCommerce — best if you also sell physical products
WooCommerce is the elephant in every WordPress e-commerce conversation — it powers a huge share of all online stores. It handles digital downloads through its “downloadable product” type, and the core plugin is free.
Strengths: unlimited flexibility, the largest extension and theme ecosystem in existence, and one system for physical goods, digital files and services together.
Trade-offs: for a digital-only store, WooCommerce brings a lot you don’t need — shipping logic, inventory, cart complexity — and fixing digital-store annoyances (shipping fields at checkout, orders stuck in “processing”) requires extra plugins. We wrote a full guide on setting up WooCommerce digital downloads, including where it gets awkward.
Best for: stores selling physical and digital products side by side.
4. WP Simple Pay — best for one or two products
WP Simple Pay isn’t a store plugin at all — it’s a Stripe payment form builder. No cart, no product catalog: you create a payment form, embed it on a page, and you’re selling.
Strengths: the fastest route from zero to accepting payment on WordPress. Supports one-time payments, subscriptions and payment plans.
Trade-offs: no file delivery, no customer download area, no licensing — it collects money, and delivery is your problem. Fine for a single ebook via email; not a digital store.
Best for: service providers and creators selling one or two simple products. (If you’re weighing this route, see our guide to selling on WordPress without WooCommerce.)
5. Gumroad — best for selling without a website
Gumroad is the best-known SaaS alternative: create an account, upload a file, share a link. No WordPress, no hosting, no maintenance.
Strengths: zero setup, and since January 2025 Gumroad acts as full Merchant of Record — they calculate and remit sales tax, VAT and GST worldwide for you. For solo creators selling internationally, that’s a real burden lifted.
Trade-offs: the fees. Gumroad charges 10% + $0.50 on every direct sale, and a flat 30% on sales through its Discover marketplace, with card processing on top pushing the effective rate on direct sales to roughly 13% or more. On $2,000/month in sales, that’s around $220+ every month — which pays for a lifetime license of a self-hosted plugin several times over, every single month. You also don’t own the platform: pricing, payout thresholds and moderation policies change under you.
Best for: testing an idea before committing to your own store.
6. Payhip — best free SaaS tier
Payhip is Gumroad’s friendlier-priced sibling: a hosted storefront with a genuinely usable free plan (roughly 5% transaction fee [verify]), and paid tiers up to $99/month that remove the transaction cut entirely.
Strengths: easiest free starting point among the SaaS options; handles EU VAT; decent marketing tools built in.
Trade-offs: same platform-dependence as any SaaS, storefront customization is limited, and at meaningful volume the monthly plans cost more per year than a lifetime plugin license.
Best for: beginners who want a free hosted store today and might move to self-hosted later.
7. Sellfy — best for digital + print-on-demand
Sellfy is a subscription-based hosted store with a twist: built-in print-on-demand alongside digital products. Sell your ebook and the matching t-shirt from one storefront.
Trade-offs: monthly subscription regardless of sales [verify current plans], and the digital-sales features are shallower than dedicated WordPress plugins.
Best for: creators mixing digital downloads with merch.
8. SendOwl — best delivery add-on for an existing site
SendOwl doesn’t build your store — it handles checkout and secure delivery, triggered from buy buttons you place anywhere (your WordPress site, emails, social posts). Think of it as the delivery layer without the storefront.
Trade-offs: monthly subscription [verify], and you’re wiring together your site + SendOwl rather than running one system.
Best for: existing sites that just need reliable paid file delivery.
9. MemberPress — best for membership-gated downloads
MemberPress approaches digital products from the membership angle: instead of selling files one by one, you sell access. A basic tier unlocks five ebooks; premium unlocks your whole library.
Trade-offs: yearly pricing [verify], and it’s the wrong shape if you want simple per-product sales.
Best for: educators and creators monetizing a content library through recurring memberships.
Pricing compared: the real cost over 3 years
The single biggest difference between these tools isn’t features — it’s pricing model. There are three:
- One-time license (SiteMile Downloads): pay once. Cost per year falls the longer you use it.
- Yearly subscription (EDD, WP Simple Pay, MemberPress, SureCart, Sellfy, SendOwl): pay every year, forever, at whatever the renewal price becomes.
- Percentage of revenue (Gumroad, free Payhip): free until you succeed, then your costs scale exactly as fast as your sales.
| Scenario ($500/mo in sales) | Year 1 | 3-year total |
|---|---|---|
| SiteMile Downloads Pro | $129 | $129 |
| EDD All Access | ~$500 | ~$1,499 |
| Gumroad (direct sales, ~13% effective) | ~$780 | ~$2,340 |
Percentage models are genuinely the right choice at $0 in sales — and genuinely the most expensive choice at any real volume. Subscription models sit in between. A one-time license is the only model where success doesn’t raise your costs.
How to migrate from Easy Digital Downloads
Switching is less painful than most store owners fear. The rough process with SiteMile Downloads:
- Export from EDD — products, customers and order history via EDD’s export tools (Downloads → Tools → Export).
- Import — our EDD importer maps products, files, prices, customers and past orders automatically. Files stay on your server; nothing re-uploads.
- Re-test checkout — connect Stripe/PayPal (your existing accounts work), run a test purchase, confirm the download email delivers.
- Redirect old URLs — if your product permalinks change, add 301 redirects so you keep your SEO. As an agency we’d tell you: this step is the one people skip and regret.
- Deactivate EDD — keep it installed but inactive for a couple of weeks as a safety net, then remove.
Migrating to WooCommerce or a SaaS platform follows the same shape (export → import → test → redirect), with more manual mapping. If you’d rather not touch any of it, our team does migrations — orders, files, redirects and all.
Which alternative should you choose?
- You sell only digital products and want to stop paying yearly → SiteMile Downloads
- Checkout conversion is your obsession → SureCart
- You sell physical products too → WooCommerce
- You have one product and just need a payment form → WP Simple Pay
- You don’t want a website at all → Gumroad (start) or Payhip (cheaper as you grow)
- You’re selling access to a library, not individual files → MemberPress
- You need delivery bolted onto an existing site → SendOwl
FAQ
Can I migrate my products and customers away from Easy Digital Downloads? Yes. EDD includes export tools, and most alternatives (including ours) offer importers that carry over products, files, customers and order history. Budget an afternoon, and set up 301 redirects if URLs change.
Is there a free Easy Digital Downloads alternative? Several. SiteMile Downloads and WooCommerce both have fully functional free versions on WordPress.org, and Payhip offers a free hosted plan (with a per-sale fee). “Free” SaaS plans charge a percentage of sales; free plugins don’t.
Is there an EDD alternative with a one-time fee instead of yearly renewals? That’s the gap we built SiteMile Downloads for: $129 one-time with lifetime updates. Almost every other maintained option charges yearly or per-sale.
Can I sell digital products on WordPress without WooCommerce? Yes — dedicated digital downloads plugins run independently of WooCommerce and skip the parts of it built for physical goods. We cover all the approaches in how to sell on WordPress without WooCommerce.
Which is better: a WordPress plugin or a platform like Gumroad? Platforms win on setup speed and (in Gumroad’s case) handling global tax as Merchant of Record. Self-hosted plugins win on cost at volume, ownership, customization and keeping 100% of each sale. Many creators start on a platform and migrate to WordPress once sales are consistent.