Whatnot turned livestream auctions into a proper marketplace, and it now dominates live selling for trading cards, sneakers, and collectibles. But it isn’t the only option, and it isn’t the right one for every category or every seller’s margins.
Here are the best sites like Whatnot in 2026, whether you’re bidding or selling.
1. eBay Live — biggest audience
eBay’s livestream format runs real-time auctions with a soft close, so bidding extends when someone jumps in late. It covers collectibles, luxury, sneakers, and apparel, and every purchase runs through eBay’s standard checkout and buyer protection. Anyone can watch and bid. The catch is on the selling side: hosting is application-only, and approval has been slow.
Best for: Buyers who want auction excitement with eBay’s protections behind it.
2. TikTok Shop — best organic reach
No other platform puts your stream in front of strangers the way TikTok does. It’s less auction-focused than Whatnot and skews toward fashion, beauty, and trending products rather than collectibles, but for discovery it’s unmatched.
Best for: Sellers who want new audiences rather than repeat buyers.
3. Poshmark Posh Shows — best for fashion
Poshmark added live selling to its 80 million-strong fashion audience. Fees are steep at a flat 20%, which hurts on cheaper items, but it includes shipping labels and buyer protection. If you sell clothing, your buyers are already here.
Best for: Fashion and accessory resellers.
4. HiBid — best for traditional auctions
Not a livestream app in the Whatnot sense, but HiBid streams live auctions from thousands of independent auctioneers covering estate sales, liquidations, and antiques. Free to register and bid, though auction houses add a buyer’s premium.
Best for: Estate sales, antiques, and local auctions.
5. Loupe — best for sports cards
Loupe is built specifically for the sports card community, with breaks and live card sales. A smaller audience than Whatnot, but a more focused one, and seller fees are lower.
Best for: Sports card breakers and collectors.
6. NTWRK — best for hype drops
NTWRK focuses on limited releases, sneaker drops, and celebrity collaborations. Selling is invite-only, so treat it as a buying platform unless you’re an established brand.
Best for: Streetwear and limited-edition drops.
7. Mercari — best for everyday resale
No live auctions, but low fees and a large casual-buyer base make it a practical place to move whatever doesn’t sell on stream. Most serious resellers cross-list here.
Best for: Clearing inventory that didn’t sell live.
8. CommentSold — best for running your own shows
Rather than a marketplace, CommentSold gives you a white-labeled live selling app across multiple channels. You bring your own audience, but you keep the customer relationship and avoid marketplace commission.
Best for: Established sellers ready to leave marketplaces behind.
Why sellers leave Whatnot
Whatnot’s combined fees run around 8% plus payment processing. Add the time cost of streaming regularly, and margins get thin on lower-priced items. Most successful sellers now run two or three platforms rather than depending on one.
Want to build your own live auction platform?
Whatnot proved live auctions work, and CommentSold proved sellers will pay to escape marketplace fees. If you want to launch your own auction marketplace, our WordPress auction theme handles bidding, reserves, anti-sniping, and payments out of the box, and our team builds custom auction platforms end to end. Get in touch and we’ll scope it with you.
