We continue our SEO series of posts here, with another hot topic. And that topic is backlinks. Basically a very controversial topic. Or at least that’s what it seems. Because many SEO experts say you do not need backlinks, and some say its all that matters. Of course the truth might be a combination of those, but lets see what are back links, and why are they important. Or not. Lets dive into the back-links and figure out their importance based on SEO case studies that our agency has been conducting while working with many customer’s websites in various niches.
Learn more about what is search engine optimization and how its useful for a business.
We at sitemile, focus more on doing seo without link building, because back links will come naturally. And there are many cases of people having affiliate marketing websites, that generate over $100K a month, without any type of back links.
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What are back links ?
Backlinks, also known as inbound links, are hyperlinks from one website to another. They play a crucial role in SEO by indicating a website’s credibility and authority. When reputable websites link to your content, search engines view it as a vote of confidence, improving your site’s search engine rankings. Plus, quality backlinks from relevant and authoritative sources can significantly boost organic traffic and increase the visibility of your website in search engine results.
But this is just the theory, and while all above is true, you will find that creating the proper content on your website, and covering all the topics in your niche, makes you to not need link building. Of course there will be back links if your content is good, because it will naturally and organically attract back links from other sites.
Here at sitemile, we use a content driven SEO strategy approach. Meaning, we try to cover as much as the topic and sub topic as we can, so we do not have to do link building. Because we want to focus on things we can control rather than external things.
Are inbound or back links important ?
Yes, inbound or backlinks are crucial for a successful SEO strategy. They play a significant role in determining a website’s credibility and authority in the eyes of search engines. When reputable websites link to your content, it signals to search engines that your site is valuable and trustworthy. As a result, your website’s search engine rankings improve, leading to increased online visibility and organic traffic. High-quality backlinks from relevant and authoritative sources are particularly important in SEO, as they not only drive traffic but also contribute to building a strong online reputation and brand authority.
How to do link building and Link building strategy
When it comes to link building process there are numerous strategies. For starters creating a profile for your website or business in all major social networks (facebook, LinkedIn, Pinterest, twitter and others) gives you very good back links. On top of that makes your site more official, and more towards a business rather than just a website or a blog.
Here is a small list of things you can apply when doing your link building strategy. And these are called white label seo link building because there are black hat techniques as well.
Content Creation
Create valuable content to attract natural links from other websites, boosting your site’s authority and SEO rankings. And this will naturally attract back links when other sites will find your content useful. And this will also help on google’s EEAT concept, where you want to be an authority on the subject you write on.
Guest Blogging
Write informative guest posts for reputable websites in your industry, earning backlinks and increasing your online visibility. Then ask people if they want to publish those on their blogs or sites.
Broken Link Building
Find broken links on other websites, reach out to site owners, and suggest replacing them with links to your relevant content. That might help but requires quite a big amount of work.
Resource Link Building
Develop valuable resources like guides or infographics that others would link to as a valuable reference on their websites. And this makes it for good content as well, where we, at sitemile focus a lot on it.
Collaborate with Influencers
Partner with influencers or industry experts to gain backlinks by having them share and link to your content on their platforms.
Social Media Promotion
Share your content on social media to increase visibility, encouraging others to link to your valuable and shareable content.
Networking and Outreach
Build relationships with website owners, bloggers, and influencers to request link placements and foster mutually beneficial partnerships.
Local Citations
Improve local SEO and gain backlinks by ensuring consistent business information across online directories and platforms.
Monitor Competitors
Analyze competitor backlink profiles to identify potential link-building opportunities and stay ahead in your industry.
What is link building for SEO ?
Link building for SEO refers to the process of acquiring hyperlinks from other websites to your own website. These inbound links are also known as backlinks. Link building is a crucial aspect of search engine optimization as search engines consider backlinks as “votes of confidence” for your website’s content and credibility. When reputable websites link to your pages, it signals to search engines that your content is valuable and authoritative, leading to improved search engine rankings. However, it’s essential to focus on acquiring high-quality and relevant backlinks from authoritative sources, as low-quality or spammy links can have a negative impact on your SEO efforts. A well-executed link building strategy can significantly boost your website’s visibility, organic traffic, and overall SEO performance.
Conclusion on building backlinks
Building backlinks is a complex process and we encourage you to leave it naturally happen. That means you do not have to do anything, other than creating profiles on various sites for your own site/business. And that should be it. And we think you should focus on creating good and useful content and the backlinks will arrive organically.
For any SEO related work you can check our SEO agency services page and start your digital marketing journey with us.
