When it comes to SEO, most people think that WordPress is the best CMS to use. And that is true, because WordPress is the most popular cms in the world. It powers over 35% of the websites in the world.
And most people think WordPress is already seo friendly out of the box. While that is true to a certain degree, you will still need to use some tools and do some tweaking to achieve the best seo. Implementing the SEO best practices will be much easier in wordpress for beginners and professionals alike. Since everything is ready to use, you will focus just on the seo stuff rather than fiddling with code and other things.
In this guide we are going to cover the 10 best seo tips and tricks, and explain how to implement them in your wp website:
- Check your permalinks settings
- Allow search engines
- Install a seo all in one plugin
- Correctly use your headers
- Write a catchy title
- Install a ssl plugin
- Write “alt” on images
- Make sure you have a sitemap
- Exclude bad pages from indexing
- Choose an seo friendly theme
1. Check your permalinks settings
The permalinks are the URL format for all your posts and pages. When it comes to seo, the url of your post should describe what your post is about. Also the url should be kept rather short to avoid truncating by the search engine when indexing. You should also be aware to not change your url structure for established sites, because that can lead to breaking your current urls and losing your positions in google.
It is always advised to do this setting when you first launch your website, and stick with it. Do not change the permalink structure for well established sites.
2. Allow search engines
Usually this is a setting you set when you install your wordpress and then forget. But please check if your visibility checkbox is not ticked. Otherwise search engines will be discouraged on crawling your website and you will not be indexed at all. Normally this setting is unticked and you should not worry about it, but double check it just in case.
3. Install a seo all in one plugin
Using an all in one seo plugin is the best option and easiest to do for your wordpress blog. You will have an easy way to customise the page titles, the correct content of your pages, meta description and other areas. Some plugins will even check the content of your post and show you the keywords to focus on.
A few examples of plugins could be: Yoast Seo Plugin, All in one seo plugin and others. You can use any of them as they are fairly capable.
4. Correctly use your headers
A page should only have one H1 header and only one. Usually we would have the page title from the head area of your html, be the same text as your H1. Thats all you need to know. And in the page content make sure your H2s are structured for the sub sections of the article. Then furthermore H3 should be underneath the H2 in the structure of the page. That way the search engines can create a structure of your page and create a proper hierarchy.
If you ever need some seo services and digital marketing you can see the list of our seo agency and marketing agency services in this page. And this will allow you to create an amazing WordPress website, and even if you are looking to create a classified ads website, or an auction site, or even an e-commerce marketplace website.